Social Media / Art Direction
I got the opportunity to direct social creative for the olive oil brand, Carapelli. Week after week I'd work on set with the photographer, Rob Martinez to create eye catching social designs for both Instagram and Facebook.
Art Director: Kevin Craft / Photographer: Rob Martinez / Designer: Stefani Billings
I directed 3 recipe videos for Carapelli. Each a quick minute long video, runs through a different classic Italian recipe to create more brand awareness for the olive oil.
Carapelli wanted their US market to be seen as high end, and premium. Light marble, rich color, and fresh garnishes were used to create beautiful photos for social media.