V Logo

This was an unused mark I did for this climbing startup a few months back. Even though we went in a different direction I really loved the simplicity of this mark. It was all about conveying structure and unity. The hexagon shape is a series of arrows pointing in every direction, showcasing there are many ways to climb to the top. The little piece removed of the shape draws back to the caribiner which is such a big part of indoor climbing. A few color studies are attached. Red was my initial go to, but I also played around with gold to represent achievement.