Brand Designer /
Strategist
01
I’m Kevin Craft, I’m a Freelance Graphic Designer / Brand Strategist in Dallas, Texas. I partner with brands and businesses big and small.
Logo Folio 2020
Team Bedgood Realty
See how I helped the Atlanta Real Estate company, Team Bedgood rebrand their business
Dribble
I’m always working on something, for sneak peeks and experimental work check out my dribbble account.
The strategy
behind design.
I’m more than just a designer. I use strategy and visual identity to better position your brand. Let me take you through my own process below of how I work.
02
Services
I specialize in brand design, but working in the field you wear many hats. I have experience in many categories of design, feel free to check out the services page to see more options.
03
Color
This is typically the first thing people notice in a design. Color can make or break your brand and each shade has a different meaning. For mine I chose one that was vivid, eye catching, and a take on primary colors.
04
Form
Good designers use software. Great designers use grids. People are drawn to symmetry and angles found in nature. That’s what makes design come together. My logo was formed using an isometric grid.
05
Purpose
None of my designs are accidental. Everything I do has meaning and purpose. You can view examples of this in one of my case studies
06
Reputation
As a business owner myself, I understand risk. My clients are comfortable in working with me based not only on my work, but also my reputation with other clients. Here are a few clients I’ve collaborated with in the past as well as a link to my testimonial page.
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