Elevine Field
& Flora

Full Rebrand

Author
Kevin Craft

Services
Art Direction / Brand Strategy / Brand Identity /Illustration / Web Design / Collateral

BACKGROUND

Elevine Field & Flora is a flower farm in Canby, Oregon. They needed to start their brand with something vintage, earthy, and bohemian.

I looked to the designs of old matchbox and vintage soil labels for the typography inspiration.

The font Acme which echoes cartoons of the 1960s, paired with the geometric sans serif, Montserrat, gives the identity system a clean but bohemian look.

The main mark was the owner’s hand, seemingly growing a red flower from her finger tips.

Design

Other elements were added to create a pattern including a wild tiger with a bloom sprouting from it’s tale, and a flower goddess. The patterns were used in the business card as well as custom duct tape used for the wrapping of bouquets.