Methods
Strategy Before Design
For all my branding services, I require a workshop to go over a brand strategy. I work with you on exercises to go over who your brand is, before we dive straight into design.
Why? Can’t I just have a logo?
Because all brands need a story to succeed in the market. The fact is, there are so many companies out there, and consumers differentiate them not just by design or product, but by story. Brands with a complete story / cohesive visual aesthetic have a higher ROI for design than those that don’t, and my overall goal for clients is for them to have a more premium product than their competitors.
1.
Brand Strategy Workshops
I will walk you through different exercises that will help us discover both who your brand is and who your ideal client is. This creates a story for your brand, and thus creates a sense of depth to your consumer. This is vital to coming up with the logo and brand identity later on.
2.
Mood Boards
Once we go through brand strategy I will prepare a mood board of images, colors, typography, and textures that visually capture the aesthetic of your brand story.
3.
Execution
At this step I show you the finished design depending on how many options in the contract. This is a full presentation complete with a color palette, typography, patterns / texture, and mockups to show you how each option is tailor made to work with your brand.
Ready to start your project? Just email me kevin@kevincraft.co or fill out the form below.