Author
Kevin Craft
Services
Art Direction / Brand Strategy / Brand Identity
BACKGROUND
A branding project I did for Alejandro Interiors, a boutique decor and interiors shop in Dallas, TX. I worked with Alejandro in establishing a full brand including logos, typography, patterns, and textures.
I worked with Alejandro on establishing his brand keywords, idea customer niche, and competitor analysis before diving into the design portion of his brand. He wanted to appeal to buyers and casual shoppers alike that were wanting something unique and elegant in their homes.
The palette consists of a sand color with the bright accent of the red. This was used to go with the concept of passion/ love as well as draw attention to Alejandro’s brand within the store. Rich textures of wood, and marble were also used within the pattern of the brand.
The Brand
The brand is luxurious but also bold and eye catching. The minimalism of the logo works with any one of the products in Alejandro’s curated products.
A big part of Alejandro’s story was that he loves what he does. He wanted to incorporate the symbol of the heart in some way in the design of the bran. I had the geometric shapes of the heart dissected into several patterns and used as backgrounds.
The end result was an extremely unique brand that could really stack up to the other interior decor shops in the Dallas, Texas area. It has an elegant feel to it, while also staying bold and eye catching with the many patterns and textures used in the branding.
Have a project? Let’s work together! Fill out the form below or email me at kevin@kevincraft.co