Bergdorf Goodman
Web / UX Design
Interactive Designer
Kevin Craft
Services
Art Direction / Brand Identity / Package Design
BACKGROUND
Bergodorf Goodman is known as the fashion authority of the New York. Working in-house for such a prestigious company.
I had the opportunity to work on a variety of different projects within the BG brand including designing and coding pages of the BG.com website, digital advertising, and e-mail designs.
BG APP
I got to work on a prototype of the BG.com app for IOS. I did research on other luxury retailers doing this and worked on creating an app version of the BG.com website that was accessible through a customer’s phone.
ART DIRECTION
I was lucky enough to art direct editorial photography of luxury clothing and accessories that were featured on the BG.com website. I worked in the Neiman Marcus studio art directing a photographer and a stylist (Jonas Park) in order to get the right style of images I’d later use on the website.
