Bloomviva
Brand Identity / Package Design
Company: Freeman Leonard & Crown Grow
Services
Art Direction
Case Study: Bloomviva Hemp
The Bloomviva project encapsulates a unique concept in the realm of smokable hemp flowers, specifically tailored to resonate with a female audience. The brand identity, characterized by its intrinsic and zen-inspired logo, evokes a sense of tranquility and mindfulness. With a color palette boasting regal shades of purple and opulent gold, Bloomviva exudes an aura of sophistication akin to high-end cosmetic brands. This fusion of femininity, wellness, and luxury positions Bloomviva as a standout player in the burgeoning market of hemp products, offering consumers an elevated experience that transcends mere consumption.