Clyde’s Coffee
Brand Identity
Author
Kevin Craft
Services
Art Direction / Brand Identity
A coffee cocktail bar inspired by the infamous Clyde Barrow, known as a criminal, but with the admiration of a luxurious lifestyle. The brand is a mix of art deco motifs and the idea of dreams of grandeur.
The logotype and mark work separately, the cup with the XX represent coffee and the symbolism of alcohol. The palette consists of rich wood textures, deep navy like that of an expensive suit, and metallic bronze.
The Brand
A geometric approach was applied to the pattern of the brand which becomes important through out. Abstract elements of a tommy gun, espresso mugs, and bullets are hidden through out the grid of the pattern.
