Author
Kevin Craft
Services
Art Direction
Web Design
Nuli, a luxury wellness center in Dallas, TX, has established a skincare brand identity Design that exudes a refreshing and calming aesthetic. The brand uses a carefully curated color palette of teal, tan, and cool gray to create a sense of tranquility. The custom lowercase font logo with minimal slivers and a deconstructed secondary mark adds approachability and modernity.
Skincare Brand Identity Design
Elegant typography commonly used in luxury products conveys a sense of sophistication. Close-up portraits of diverse models on color backdrops are used in the brand’s photography to promote inclusivity. Floral shadows and swirled patterns in the brand’s textures add an organic and calming feel. The brand’s refreshing and calming aesthetic has helped attract and retain clients seeking a luxury wellness experience that combines relaxation and approachability. Nuli has successfully positioned itself as trustworthy and reputable with a cohesive and memorable brand presence.
In conclusion, Nuli’s brand identity is a testament to its commitment to creating a refreshing and calming experience for its clients. The carefully chosen color palette, custom logo, elegant typography, close-up portraits, and organic textures have all contributed to establishing Nuli as a luxury wellness center that resonates with its target audience and sets it apart from competitors in Dallas, TX.
